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GetResponse vs ActiveCampaign 2023 – Which Email Marketing Tool is Right for You?

GetResponse vs ActiveCampaign Overview

In the realm of email marketing, two platforms frequently come head-to-head: GetResponse vs ActiveCampaign. As a business owner or marketing professional, you might find yourself torn between these two robust solutions. By the end of this blog post, you’ll have the insights you need to determine whether GetResponse or ActiveCampaign is the optimal email marketing companion for your endeavors in the year ahead. Let’s embark on this journey of exploration and evaluation to uncover which platform deserves your trust and investment. This comparison aims to dissect GetResponse and ActiveCampaign across various critical parameters, helping you make an informed choice.

What is GetResponse?

GetResponse serves as an all-in-one online marketing platform. Originally started as an email marketing software, it has since expanded its offerings to include features like webinar hosting, landing pages, and sophisticated marketing automation capabilities. It is designed to serve a wide range of users—from solo entrepreneurs and bloggers to large enterprises.

GetResponse vs ActiveCampaign, GetResponse Interface

What is ActiveCampaign?

Unlike GetResponse, ActiveCampaign focuses intensely on customer experience automation. While it provides core email marketing functionalities, it excels in integrating these features with advanced automation, sales automation, and a CRM system. The platform is well-suited for small to medium-sized businesses, particularly those looking to dig deep into customer segmentation and engagement.

GetResponse vs ActiveCampaign, ActiveCampaign Dashboard

In both GetResponse and ActiveCampaign, you’ll find a rich assortment of features aimed at optimizing your email marketing efforts. Yet, the two platforms have unique strengths and specialties that set them apart. By the end of this comprehensive “GetResponse vs ActiveCampaign” review, you should have a clear idea of which tool aligns best with your business needs

Email Templates

When it comes to crafting the perfect email, the importance of design can’t be overstated. Both GetResponse and ActiveCampaign provide a plethora of email templates, but they each bring something unique to the table. Let’s delve into how these platforms stack up in the email templates department, a critical component in the “GetResponse vs ActiveCampaign” comparison.

GetResponse Email Templates

GetResponse offers a comprehensive library of over 500 pre-designed email templates. These templates range from simple text-based designs to intricate HTML layouts. What sets GetResponse apart is its drag-and-drop email editor, which allows even users without any coding skills to create professional-looking emails.

GetResponse vs ActiveCampaign, GetResponse Email Template

ActiveCampaign Email Templates

ActiveCampaign offers fewer pre-designed templates compared to GetResponse, but where it lacks in quantity, it makes up in customization. ActiveCampaign’s templates are highly customizable, offering advanced editing features for those who are comfortable with HTML and CSS. For those who prefer simplicity, there’s also an easy-to-use drag-and-drop editor.

GetResponse vs ActiveCampaign, ActiveCampaign Email Template

In summary, if you prioritize a wide range of pre-designed templates, GetResponse might be your go-to option. On the other hand, if customization and intricate design functionalities are more important to you, then ActiveCampaign has an edge.

Through this “GetResponse vs ActiveCampaign” analysis, we hope you gain a clearer understanding of which platform offers the email templates that best suit your marketing objectives.

Automation Capabilities

In modern email marketing, automation isn’t just a luxury—it’s a necessity. Both GetResponse and ActiveCampaign offer robust automation features, but they differ in complexity and versatility. This part of the “GetResponse vs ActiveCampaign” comparison aims to shed light on the automation capabilities of each platform.

GetResponse Automation Capabilities

GetResponse’s automation is centered around its ‘Autoresponders’ and ‘Automation Workflows.’ The Autoresponders are great for basic automated emails like welcome series or date-based promotions. The Automation Workflows, however, offer a more nuanced approach. You can create complex sequences based on triggers such as user behavior, completed transactions, or even abandoned carts.

GetResponse vs ActiveCampaign, GetResponse Automation Workflow

ActiveCampaign Automation Capabilities

ActiveCampaign takes automation to another level with its ‘Automations’ feature. Here, you can integrate email marketing with SMS, site messages, and even a CRM. The platform allows you to build automation sequences that are as simple or as complex as you need, with more than 22 trigger options to start your automations.

To sum it up, GetResponse offers solid automation features that are easy to set up and manage, making it a good choice for businesses new to automation. ActiveCampaign, on the other hand, is ideal for those who require more advanced automation capabilities, particularly if you are integrating other customer experience elements beyond email.

In this “GetResponse vs ActiveCampaign” comparison, it’s clear that your choice will depend on how intricate your automation needs are, and how much time you’re willing to invest in setting up and optimizing these processes.

Email Deliverability

One of the most crucial aspects of any email marketing platform is its email deliverability rate—the percentage of emails that successfully land in the recipient’s inbox instead of the spam folder. In our “GetResponse vs ActiveCampaign” comparison, we’ll examine how each platform performs in this vital area.

GetResponse Email Deliverability

GetResponse claims a deliverability rate of over 99%, which is quite impressive. The platform employs various features like ‘Spam Score’ to give you an idea of how likely your email is to be marked as spam. They also offer dedicated IP addresses for higher-tier plans, which can improve your deliverability even further.

ActiveCampaign vs GetResponse, GetResponse Deliverability Graph

ActiveCampaign Email Deliverability

ActiveCampaign also boasts high deliverability rates, backed by features like machine learning algorithms that optimize send times for better open rates. The platform is also DMARC compliant and provides detailed analytics to diagnose and improve deliverability issues.

GetResponse vs ActiveCampaign, ActiveCampaign Deliverability Dashboard

In summary, both GetResponse and ActiveCampaign offer high email deliverability rates, which is good news for marketers. While GetResponse provides user-friendly features like ‘Spam Score,’ ActiveCampaign offers a more data-driven approach with its machine learning algorithms.

Deciding which platform wins in the “GetResponse vs ActiveCampaign” debate in terms of email deliverability will largely depend on whether you prefer a more straightforward, user-friendly interface or a platform that offers advanced, data-driven insights.

List Management

Managing your email lists effectively is crucial for segmentation, personalization, and ultimately, higher conversion rates. Both GetResponse and ActiveCampaign offer list management features, but they do it in slightly different ways. This segment of our “GetResponse vs ActiveCampaign” comparison will break down these differences for you.

GetResponse List Management

GetResponse offers various tools for list management, including custom fields, tagging, and scoring. You can also segment your list based on actions like opens, clicks, and purchases, allowing for targeted marketing campaigns. Additionally, GetResponse allows for easy importing and exporting of your email lists.

ActiveCampaign List Management

ActiveCampaign provides an even more advanced suite of list management features. One standout feature is ‘Conditional Content,’ which lets you tailor the content within your emails based on user behavior and attributes. The platform also supports unlimited tagging and custom fields, giving you complete control over your lists.

In conclusion, if you’re looking for robust yet straightforward list management capabilities, GetResponse has you covered. However, if you’re leaning towards a more advanced, customizable experience, ActiveCampaign is the better choice.

As we dissect “GetResponse vs ActiveCampaign,” it becomes clear that your list management needs will be a determining factor in which platform best serves your business.


No email marketing tool is an island; it has to integrate seamlessly with other apps and platforms that are part of your marketing stack. In this segment of the “GetResponse vs ActiveCampaign” comparison, we’ll take a look at how each platform fares when it comes to integrations.

GetResponse Integrations

GetResponse offers over 150 native integrations with platforms like Shopify, WordPress, and PayPal, among others. The platform also provides a robust API for custom integrations, making it a flexible option for many businesses. From eCommerce to CRM to social media, you’re likely to find an integration that suits your needs.

ActiveCampaign Integrations

ActiveCampaign goes a step further by offering over 300 native integrations, including with popular apps like Salesforce, Google Analytics, and Slack. What sets ActiveCampaign apart is its robust automation recipes that can trigger actions across integrated platforms, making your marketing processes even more streamlined.

In summary, both GetResponse and ActiveCampaign offer a multitude of integration options, but ActiveCampaign comes out ahead if you’re looking for a wider variety of native integrations and automation across platforms.

Through this “GetResponse vs ActiveCampaign” assessment, you’ll find that your specific integration needs will greatly influence your choice between these two robust platforms.

User Interface & Experience

A platform’s user interface and overall user experience can greatly impact how efficiently you can manage your email marketing campaigns. In our “GetResponse vs ActiveCampaign” face-off, we’ll delve into how user-friendly each of these platforms really is.

GetResponse User Interface & Experience

GetResponse boasts a clean, intuitive interface that’s easy for even beginners to navigate. The dashboard neatly organizes key metrics and campaign statuses, while menus and options are clearly labeled. Drag-and-drop functionality is a consistent feature across various tools, making it easy to create campaigns without a steep learning curve.

ActiveCampaign User Interface & Experience

ActiveCampaign offers a more dense user interface packed with features, which can be a double-edged sword. On one hand, you have quick access to a multitude of tools and settings. On the other hand, the platform can feel overwhelming for first-time users or those not accustomed to such a feature-rich environment.

In summary, GetResponse offers an easier onboarding experience and is more suited for those who prefer a simple, straightforward interface. ActiveCampaign, however, is ideal for those who need a multitude of features readily accessible, even if it comes at the cost of a steeper learning curve.

When considering “GetResponse vs ActiveCampaign” from a user interface and experience perspective, your own comfort level with software complexity will likely dictate your choice.

Analytics and Reporting

Understanding the performance of your email campaigns is crucial for refining your strategies and achieving better results. This is why analytics and reporting features are pivotal in any email marketing platform. In this part of our “GetResponse vs ActiveCampaign” analysis, we examine the analytics capabilities of both platforms.

GetResponse Analytics and Reporting

GetResponse offers a robust analytics suite that covers everything from open rates and click-through rates to more advanced features like eCommerce tracking. The platform also allows for A/B testing, helping you to continually optimize your campaigns. One unique feature is the ‘Email ROI’ tool, which helps you understand the return on investment for each email sent.

ActiveCampaign Analytics and Reporting

ActiveCampaign provides in-depth analytics, with features like customer behavior tracking and geo-tracking. It offers a plethora of data visualizations, making it easier to understand the performance metrics at a glance. Additionally, ActiveCampaign allows for the setup of custom reporting, enabling you to focus on the metrics that matter the most to you.

In conclusion, both GetResponse and ActiveCampaign offer comprehensive analytics and reporting features, but they cater to different needs. GetResponse is user-friendly and offers straightforward analytics tools like ‘Email ROI’, whereas ActiveCampaign provides a more granular look at your data, with advanced customization options.

This “GetResponse vs ActiveCampaign” comparison makes it clear that your choice between the two will depend on how deeply you want to dive into analytics and what specific metrics are most important for your business.

Customer Support

When you encounter an issue or have a question, the quality of customer support can make a significant difference. Both GetResponse and ActiveCampaign offer multiple channels for customer support, but let’s break down the specifics in this part of our “GetResponse vs ActiveCampaign” comparison.

GetResponse Customer Support

GetResponse offers 24/7 live chat support, along with email support. There’s also a rich knowledge base with articles and video tutorials to help users get acquainted with the platform. However, phone support is notably missing, which might be a concern for some businesses.

ActiveCampaign Customer Support

ActiveCampaign provides customer support via email, live chat, and even phone support for higher-tier plans. The platform also has a detailed knowledge base and community forums where you can seek advice from other users. It stands out for its one-on-one training options, available at an additional cost.

In summary, GetResponse offers round-the-clock live chat and email support but lacks phone support. ActiveCampaign, on the other hand, offers a more comprehensive support structure, including phone support and one-on-one training sessions.

This “GetResponse vs ActiveCampaign” breakdown reveals that if customer support is a high priority for you, ActiveCampaign might have the edge, especially for businesses willing to invest in one-on-one training.

Pricing Plans

Cost is often a decisive factor when choosing an email marketing platform. In this section of our “GetResponse vs ActiveCampaign” analysis, we’ll compare the pricing structures of both platforms to help you make an informed decision.

GetResponse Pricing Plans

GetResponse offers a variety of pricing plans, starting from a Basic plan that suits small businesses and freelancers. As you move up the tiers, you’ll find more advanced features like automation builders and webinars. Importantly, all plans offer an unlimited number of email sends, but the number of subscribers you can have does vary by plan.

GetResponse vs ActiveCampaign, GetResponse Pricing Chart

ActiveCampaign Pricing Plans

ActiveCampaign’s pricing is more modular and is based on the number of contacts you have. Even their Lite plan offers robust automation features, but to unlock the full suite of tools, you’ll need to opt for the more expensive plans. One-on-one training and phone support are also available but at additional costs.

GetResponse vs ActiveCampaign, ActiveCampaign Pricing Chart

In summary, GetResponse offers straightforward, tiered pricing with unlimited email sends, while ActiveCampaign has a more modular approach that adjusts based on your contact list size and feature needs.

So, as you weigh “GetResponse vs ActiveCampaign” in terms of cost, your budget and specific feature requirements will play a significant role in determining which platform offers the best value for your investment.

Compliance & Security

Data protection and compliance with various regulations are crucial considerations for any business. In this segment of our “ActiveCampaign vs GetResponse” comparison, we’ll evaluate how each platform meets these important criteria.

GetResponse Compliance & Security

GetResponse is GDPR-compliant and follows strict data protection policies. It uses Secure Socket Layer (SSL) encryption to protect your data during transfer and also offers two-factor authentication for added security. Additionally, GetResponse provides customizable templates to help you create GDPR-compliant forms and landing pages.

ActiveCampaign Compliance & Security

ActiveCampaign also maintains GDPR compliance and employs a range of security protocols including SSL encryption. Unique to ActiveCampaign is its comprehensive permission settings that allow account owners to set user access levels, adding an extra layer of internal security. The platform also offers a “Compliance Guide,” designed to help you navigate the complex world of data protection.

In summary, both GetResponse and ActiveCampaign take data protection seriously and offer multiple layers of security features. Both platforms are GDPR-compliant and provide resources to help you stay compliant as well.

When comparing “GetResponse vs ActiveCampaign” from a compliance and security standpoint, both platforms are on par, with ActiveCampaign slightly edging out if you need advanced permission settings.

A/B Testing

A/B testing is essential for fine-tuning your email marketing strategies. Both GetResponse and ActiveCampaign offer this feature, but they approach it in slightly different ways. In this section of our “ActiveCampaign vs GetResponse” comparison, let’s explore the A/B testing capabilities of both platforms.

GetResponse A/B Testing

GetResponse offers a user-friendly A/B testing tool that allows you to test up to five variants of your email simultaneously. You can test different subject lines, content, and even sending times to determine what resonates most with your audience. The results are then displayed in an easy-to-read analytics dashboard.

ActiveCampaign A/B Testing

ActiveCampaign provides A/B testing capabilities as well, but with more granularity. You can not only test emails but also automations, giving you more comprehensive insights into your campaign effectiveness. This feature is especially useful for businesses that rely heavily on automated marketing funnels.

In summary, GetResponse offers a simple yet effective A/B testing environment, ideal for those new to the concept or those looking for straightforward insights. ActiveCampaign provides a more in-depth approach, allowing for the testing of automations in addition to emails.

When considering “ActiveCampaign vs GetResponse” in the context of A/B testing capabilities, your choice may come down to how detailed you want your tests to be.

Additional Features

Beyond the core functionalities of email marketing, both GetResponse and ActiveCampaign offer a range of additional features that can elevate your marketing efforts. In this section of our “GetResponse vs ActiveCampaign” comparison, we will delve into these supplementary tools.

GetResponse Additional Features

GetResponse goes beyond just email marketing to offer webinar hosting, landing page creation, and even a simplified CRM system. Their ‘Autofunnel’ feature is particularly noteworthy; it allows you to create a complete sales funnel from scratch, including product pages, webinars, and payment processing.

ActiveCampaign Additional Features

ActiveCampaign distinguishes itself with its ‘Customer Experience Automation,’ a platform that combines email marketing, automation, sales automation, and a suite of website messaging tools. The ‘Conversations’ feature enables real-time customer interaction across various platforms, consolidating all messages into a single inbox.

In summary, both GetResponse and ActiveCampaign offer additional features that extend their utility beyond basic email marketing. While GetResponse leans more toward sales funnels and webinar hosting, ActiveCampaign focuses on providing a comprehensive customer experience through automation and real-time interaction.

As you evaluate “GetResponse vs ActiveCampaign,” the right platform for you will depend on which additional features align more closely with your business needs.

Conclusion & Verdict

Choosing the right email marketing platform is a critical decision for any business. In this “GetResponse vs ActiveCampaign” comparison, we’ve broken down key features, from email templates to automation, security, and pricing, among others.

Summary of Findings

  • Email Templates: GetResponse offers a wide variety but lacks some customization. ActiveCampaign excels in customization but may have a steeper learning curve.
  • Automation Capabilities: ActiveCampaign has the edge with its advanced automation features.
  • Email Deliverability: Both platforms have high deliverability rates but may vary depending on several factors.
  • List Management: GetResponse provides easier segmentation options while ActiveCampaign offers more granular control.
  • Integrations: Both offer a wide range of integrations, suiting different business needs.
  • User Experience: GetResponse is more beginner-friendly, while ActiveCampaign offers a more comprehensive feature set for advanced users.
  • Analytics and Reporting: Both platforms offer robust analytics, with slight variations in what metrics are emphasized.
  • Customer Support: ActiveCampaign offers broader support options including phone support, giving it a slight edge.
  • Pricing Plans: GetResponse offers tiered pricing plans, while ActiveCampaign’s pricing is more modular.
  • Compliance and Security: Both are GDPR-compliant with robust security measures in place.
  • Additional Features: GetResponse focuses on sales funnels and webinars, while ActiveCampaign focuses on customer experience automation.

Final Verdict

There’s no one-size-fits-all answer here; the best platform for you will depend on your specific needs. GetResponse is ideal for small businesses or those new to email marketing, offering a wide array of features at a more simplified level. ActiveCampaign, on the other hand, is suited for businesses looking for more advanced features and greater control over their campaigns.

Thank you for reading our “GetResponse vs ActiveCampaign” comparison. We hope this guide helps you make an informed decision tailored to your business needs.


While our primary focus has been on comparing GetResponse and ActiveCampaign, it’s worth noting that Sendlane is another noteworthy player in the email marketing landscape. Sendlane, in 2023, offers a range of features tailored to businesses looking for powerful automation, dynamic email content, and detailed analytics. It’s particularly well-suited for e-commerce businesses, with features like cart abandonment recovery and product recommendations. With Sendlane’s user-friendly interface and in-depth reporting, it’s a compelling option for those seeking to maximize their email marketing efforts. To make an informed choice, consider exploring Sendlane alongside the other platforms, as it might align perfectly with your specific needs and objectives. See GetResponse vs Sendlane.

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